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Books & Edited Books
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Carl, W. J. (Ed.) (2006). Measuring Word of Mouth, Volume 2. Chicago: Word of Mouth Marketing
Association.
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Carl, W. J. & Wood, J. T. (2002). Student Companion for J. T. Wood's Interpersonal
Communication: Everyday Encounters (3rd ed.). Belmont,
CA: Wadsworth.
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Carl, W. J. & Wood, J. T. (2002). Instructor's Resource Manual for J.
T. Wood's Interpersonal Communication: Everyday Encounters (3rd
ed.). Belmont, CA:
Wadsworth.
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Book Chapters
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Carl, W. J. & Duck, S. W. (in press). Exploring the Metaphor of
Conversational Hypertext Through the Analysis of Relational Histories. In
P. Thibault & C. Prevignano
(Eds.) Interaction Analysis and Language: Discussing the
State-of-the-Art. Amsterdam:
John Benjamins Publishing Company.
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Carl, W. J. (2006). Introduction. In W. J. Carl (Ed.), Measuring Word of Mouth, Volume 2. Chicago: Word of Mouth
Marketing Association.
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Carl, W. J. (2006). <where r u?> <here u?>: Everyday
Communication with Relational Technologies. In J. T. Wood & S. Duck
(Eds.) Composing Relationships: Communication In Everyday Life
(pp. 96-109). Belmont, CA:
Thomson Wadsworth.
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Carl, W. J. (2005). Mapping the Conversational Geography of Word-of-Mouth
Marketing: An Application of the Word-of-Mouth Terminology Framework. In M.
Rubin (Ed.), Measuring Word-of-Mouth, Volume 1. Chicago, IL:
Word-of-Mouth Marketing Association. Purchase book at WOMMA website.
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Carl, W. J. & Duck, S. W. (2004). How To Do Things With
Relationships... And How Relationships Do Things With Us. In P. Kalbfleisch
(Ed). Communication Yearbook, 28 (pp. 1-34). Mahwah, NJ: Lawrence Erlbaum
Associates. Lead chapter in volume.
[PDF File; 3 MB] [Purchase edited volume at LEA website; ISBN:
0-8058-5121-6]
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Badr, H., Acitelli, L.,
Duck, S., & Carl, W. J. (2000). Weaving Social Support Into
Relationships. In B. R. Sarason & S. W. Duck.
Personal Relationships: Implications for Clinical and Community
Psychology. Chichester, UK:
Wiley.
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Carl,
W. J. (2000). Crossing the Tracks of Friendships and Dating: Negotiating
Tensions Between Certainty-Uncertainty. In D. O. Braithwaite and J. T.
Wood, Case Studies in Interpersonal Communication: Process and Problems.
Belmont, CA: Wadsworth.
Note: Following this link will take you to
the Student Companion site to learn more about the case study. At the site,
select Chapter 14 in the "Select a chapter..." drop-down menu.
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Carl, W. J. (1998). A Sign of the Times: Misunderstandings Between Deaf and
Hearing Persons. In J. T. Wood, But I Thought You Meant...: Misunderstandings
in Human Communication. Mountain
View, CA:
Mayfield.
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Journal
Articles (Peer-Reviewed)
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Carl, W. J. & Noland, C. (under review). The Conversational Geography
and Relational Basis of Word-of-Mouth Communication and Marketing Practices.
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Carl, W. J. (2006). What's All the Buzz About?
Everyday Communication and the Relational Basis of Word-of-Mouth and Buzz
Marketing Practices. Management
Communication Quarterly, 19(4), 601-634.
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Carl, W. J. & Noland, C. (2006). “It’s Not Our Ass”:
Medical Resident Sense-Making Regarding Lawsuits. Health Communication, 20(1),
81-89.
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Carl, W. J. (2005). The Communicational Basis of the Organizational Text as
Macroactor: A Case Study of Multilevel Marketing
Discourse. Qualitative Research Reports in Communication, 6(1),
21-30.
Note: There are two additional files
associated with this manuscript: 1) Article
in Forbes magazine about Quixtar®; 2) Quixtar® Letter to the Editor of
Forbes magazine.
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Carl, W. J. (2004). The Interactional Business of Doing Business. Managing
Legitimacy and Co-Constructing Entrepreneurial Identities in E-Commerce
Multi-level Marketing Discourse. Western Journal of Communication,
68(1), 92-119. [PDF File; 7 MB]
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Research Reports
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“To Tell Or Not To Tell?:
Assessing the Practical Value of Disclosure for Word-of-Mouth Marketing
Agents and Their Conversational Partners” (2006)
This research report discusses the controversial topic
of disclosure in organized word-of-mouth marketing programs and reports
findings from a major industry-academic study.
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“The Practical Value
of Disclosure in Word-of-Mouth Marketing Campaigns.” (2005)
This industry white paper was written by Joe Chernov at BzzAgent, Inc., and is partially
based on findings reported in my research report entitled “To
Tell Or Not To Tell?” I
collaborated with the author in preparing this white paper.
Available
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“The
Value of Managed Word-of-Mouth.” (2005).
This industry white paper was written by Matt McGlinn
and Seth Wylie at BzzAgent,
Inc., and is based on my 2006 Management
Communication Journal article “What’s All the Buzz About?”
I collaborated with the authors in preparing this white paper.
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“Word-of-Mouth
Marketing Association Terminology Framework.” (2005).
Served on the Drafting Committee for the WOMMA
Terminology Framework, the first
set of industry standards on how to research and
measure word-of-mouth marketing
activities.
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Carl, W. J., Kelly, L., & Feinstein, J. (2005). This
Land Is My Land... But Could Be Our Land: Developing Influencer
Relationships to Accelerate Development Success. Funded by National
Association of Industrial & Office Properties Research Foundation.
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Conference Papers & Presentations
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“To Tell Or Not To Tell? Managing Effective
Word-of-Mouth Marketing Programs Based On Why People Talk (and Listen!)”
Presented as part of a panel entitled: “Measurement 2: Why People
Talk? Consumer Behavior and Word-of-Mouth” at the Word-of-Mouth
Marketing Association Basic Training Conference. Orlando, FL,
January 19, 2006. Available at http://www.womma.org
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“Medical
Resident Sense-Making about Lawsuits: Metaphorical and Institutional
Analyses.” Presented at the National Communication Association annual
conference in Boston, MA. November 20, 2005. Paper co-authored
with Dr. Carey Noland.
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"How Focusing On Marketing Will Distract You From the Words That
Matter Most." Presented as part of a panel entitled: "Optimizing
Word-of-Mouth: Which Words Work" at the Word-of-Mouth Marketing
Association Measuring Word-of-Mouth Conference. Chicago, IL,
July 13, 2005. Conference agenda. Slides [PDF]
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“Dream-Sequencing: The Discursive Accomplishment of Organizational
Identification in Multilevel Marketing Business Meetings.” Presented
as part of symposium entitled: “The Discourse of Meetings: Language,
Argument, and Embodied Action” at the International Conference on
Language and Social Psychology Annual Conference. State College, Pennsylvania,
2004.
Contact author
for comments made and handouts.
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“Heuristic Value As It May Relate to Professional Advice
Giving.” Panelist in a roundtable discussion at the National
Communication Association Annual Meeting, Miami, FL,
2003. Panel sponsored by Communication Consulting Series.
Contact author
for comments made.
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The Communicational Basis of the Organizational Text as Macroactor:
A Case Study of Multilevel Marketing Discourse; presented to the
Organizational Communication Pre-Conference at the National Communication
Association Annual Meeting, New Orleans, LA, 2002.
Note: There are two additional files
associated with this manuscript: 1) Article
in Forbes magazine about Quixtar®; 2) Quixtar® Letter to the Editor of
Forbes magazine.
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Organizational Legitimacy As Discursive Accomplishment in Multilevel
Marketing Discourse; presented to National Communication Association, New
Orleans, LA, 2002.
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A Rhetorical Discursive Action Analysis Of How A "Business
Presentation" Is Not A "Sales Pitch"; presented to National
Communication Association, Atlanta, GA, 2001.
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"The Use of Relational Terms to
Accomplish Interactional Business: Three Examples from a Rhetorical
Discursive Action Approach"; presented to National Communication
Association, Seattle, WA, 2000.
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"Intersections Between Kelly's
Personal Construct Theory and Postmodern Thought: How Each Contests and
Informs the Other"; presented to Western States Communication
Association, Vancouver, BC, 1999.
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"Living 'In the World': Bordering and
Relating Practices of Church Communities"; presented to National
Communication Association, New York, NY, 1998.
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"Fluidity and Relating:
Accounting for Relating Practices and Sexual Identity in a Bisexuality
Support Group"; presented to International Network on Personal
Relationships, Norman, OK, 1998.
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"Issues of Power and Identity in Corporate Experiential Learning
Practices"; presented to National Communication Association, Chicago,
IL, 1997.
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"Relationship Gumbo:
Understanding Bricolage and the Creation of
Personal Relationships as a Definitional Process"; presented to
International Network on Personal Relationships, Oxford, OH, 1997.
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"Six Thinking Hats:
Argumentativeness and Response to Thinking Model"; presented to
Southern States Communication Association, Memphis, TN, 1996.
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"A Relationship By Any Other Name:
Vocabularies for Personal Relationships and the Experience and Expression
of Emotions"; paper presented to Speech Communication Association
national convention, San Diego, CA, 1996.
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"RIT-CIA: Classified Research in a
University Context"; presented to New York State Speech Communication
Association, Syracuse, NY, 1994.
Democrat & Chronicle Articles of
RIT-CIA crisis.
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Book Reviews
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Carl, W. J. (1999). [Review of the book The Phenomenology of Everyday
Life]. Personal Relationships Issues, 6(1), 21-24.
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Carl, W. J. & Wood, J. T. (1997). Continuing the Dialogue... [Review of
the book Relating: Dialogues and Dialectics]. Contemporary Psychology,
42, 625-626.
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